At Encanto, we are convinced that no single and unique model of beauty exists, but an infinite diversity, changing with the times, through cultures, histories, individuals… To draw ever greater numbers of women and men to use our products, is to go forward to meet extremely diverse populations with a vision of the universalization of beauty. For us, to universalize does not mean to impose uniformity, but on the contrary, to be inspired by diversity to innovate.
Our values are embedded in Encanto's genetic code. We continue to this day to express ourselves in the daily actions of all our teams across the globe. Here is a close-up on our six founding values.
Since 2007 for over 70 countries Encanto do Brasil has been devoted to just one business - beauty - it is above all because of our Passion for it. Passion for what cosmetics can bring to women and men: well-being, self-confidence, an openness towards others. Passion also for a business which is intrinsically linked to humanity and culture. Because creating beauty products means seeking to understand others, knowing how to listen to them, apprehending their traditions, anticipating their needs... Without this passion, the Encanto do Brasil adventure would never have been possible.
Innovation is also one of our founding values. We always have in mind the fact that our company was founded by a scientist. Innovation is essential because beauty is an endless quest that constantly requires a higher level of performance. At Encanto, it is vital. Always wanting to push back the limits of knowledge means discovering new ways to create products that are truly different and surprising. To always stay one step ahead.
Because there is no innovation without daring, without taking initiatives, Encanto has always given priority to the individual rather than to organizations. Entrepreneurial spirit, a synonym for autonomy, challenge, and adventure, has always been encouraged and embodied in a specific management style. Today it is still the driving force behind a Group built above all on a belief of the importance of each individual and their talents.
Another value that has been guiding us since the foundation is Open-mindedness. Listening to consumers and understanding their culture, being open to others and benefiting from their differences are absolute priorities in order to respond to the infinite diversity of beauty aspirations around the world. They are inseparable from our business and our mission.
These four values are inextricably related to our fifth value, the quest for Excellence. A value that permeates every aspect of our business, in every country and that is expressed in a state of mind and a constant pursuit for perfection. We all share this desire to surpass ourselves to be able provide the best for our customers.
Our principles are Integrity, Respect, Courage and Transparency.
Our Ethical Principles shape our culture, underpin our reputation, and must be known and recognized by all Encanto employees.
Integrity because acting with integrity is vital to building and maintaining trust and good relationships.
Respect because what we do has an impact on many people’s lives.
Courage because ethical questions are rarely easy but must be addressed.
Transparency because we must always be truthful, sincere and be able to justify our actions and decisions.